Expert Tips on How to Live Stream Your Event Successfully

    By live streaming an event, businesses and creators have an opportunity to grow global audiences like never before.  The basics of event live streaming are simple. You need a plan, cameras, streaming software and a quality internet connection. However, if you want to go beyond that, you need to think about:  How you enable directorial control on-site during the event The creation of personalised outputs for different dedicated live streams Doing all of that simply and without skyrocketing costs and complexity.  Here, we’re going to look at all of the above. This article will cover beginner and advanced tips to enable you to create TV-quality live events like a pro in 2024.     Tip 1: Don’t forget

February 21st, 2024|

Mavis unveils innovative ‘Camera-to-Cloud’ workflow for Sony Ci

Mavis, a leading innovator in the video production industry, officially announces the launch of their innovative 'camera-to-cloud' workflow. This cutting-edge solution, developed in partnership with Atomos, redefines the approach to video capture, offering unprecedented efficiency and flexibility for content creators.  The 'camera-to-cloud' workflow seamlessly integrates state-of-the-art hardware and software to optimise video production workflows. In a strategic collaboration with Atomos, Mavis has successfully crafted a solution that addresses the evolving needs of video production businesses.  This workflow empowers content creators to use Mavis to directly upload video content into Sony CI and Atomos Edit, reducing the necessity for physical hardware. Producers and editors can now operate from anywhere in the world, receiving real-time content that can be swiftly published on

January 24th, 2024|

Essential components for a successful multi-camera live stream

In the age of digital content creation, live streaming has become a powerful and popular way to engage audiences in real-time. Whether you're hosting a webinar, a gaming session, a Church event, a live event, utilising multiple cameras can significantly enhance the viewing experience. Additionally, with the versatility of modern streaming platforms, you can now easily output in traditional 16x9 (e.g., for Twitch) or vertical format 9x16 (e.g., for TikTok). To ensure a seamless and professional multi-camera live show, it's important to have the right equipment and setup in place. Our thoughts on this are captured below and we look forward to hearing from you on these. Cameras Investing in cameras is important for a successful multi-camera live stream but

January 18th, 2024| releases Mavis branded graphics package on Uno

We are pleased to announce that, renowned for its innovative HTML graphics solutions, has recently unveiled a captivating set of Mavis branded graphics. Specifically designed for live streaming - both on digital and broadcast - the pack is now available on their Uno platform library. These graphics, crafted to align with the Mavis brand identity and essence, promise to elevate the overall quality and aesthetic appeal of live broadcasts. Available exclusively on’s advanced system Uno, users can seamlessly access and incorporate these branded HTML graphics into their live productions, while customising them on the fly. The collaboration between Mavis and not only signifies a commitment to pushing the boundaries of live video production but also underscores the

January 17th, 2024|

Unlocking sustainability: cloud-powered innovations in live video production

The power of the cloud has emerged as a transformative force in various industries, and live video production (in and out of sport) is no exception. The capability to process, store, and distribute vast amounts of data remotely has not only streamlined workflows but has also paved the way for truly dispersed teams in live video production, fostering sustainability by reducing the on-site footprint. A centralized production team can work on productions back-to-back, should they choose to. No longer will traveling be a barrier to the team, with certain exceptions for technical crew and camera operators who need to be on-site. Even so, this reduction in travel will have environmental benefits. Moreover, the cloud democratises access to live video

December 19th, 2023|

Social engagement: the rise of vertical video and multi-camera live feeds

In the ever-evolving landscape of social media, staying ahead of the curve is not just a choice - it's a necessity. In this blog, we explore the convergence of two powerful trends: the dominance of vertical video in social media and the transformative potential of multicamera live feeds in enabling further engagement. The Vertical Revolution Social media platforms are witnessing a revolution, and it's happening vertically. The rise of vertical video has fundamentally altered the way we consume and share content. Once considered an unconventional format, vertical video has become the preferred choice, particularly among younger demographics. The shift is not just a matter of aesthetics; it's a response to the way we hold our smartphones. Engaging with the

December 19th, 2023|

The power of live multi-camera streaming in the cloud

  In an era where content is consumed at lightning speed, live multi-camera streaming in the cloud is emerging as a key differentiator in capturing attention, and revolutionising the way we experience events, broadcasts, sports, and online content. This innovative approach brings a myriad of benefits, making it the go-to solution for seamless, dynamic, and immersive streaming experiences. One of the primary advantages of cloud-based multi-camera streaming is its unparalleled flexibility. Traditional setups often require intricate expensive hardware and meticulous planning, limiting the scope and spontaneity of live productions. Cloud streaming liberates content creators from the constraints of physical infrastructure, allowing them to effortlessly switch between multiple cameras in real-time. Scalability is another key benefit that sets cloud-based streaming

December 18th, 2023|